Thursday, November 3, 2011

Lackluster Reactions to 'Prime Suspect,' 'Hart of Dixie,' 'Revenge' Marketing Campaigns Suggest Shows in danger: Study

NBC's Prime Suspect, the CW's Hart of Dixie and ABC's Revenge should be worried about their futures, if TiVo's soon-to-be launched report about marketing conversions is any suggestion.our editor recommendsFall TV's 'The X Factor,' 'New Girl' Among Top Shows For Marketers Study: Fall's Most Anticipated New Shows RevealedNew Training of Fall TV: Comedy Is King18 Familiar Faces of Fall TVFall TV Premiere Week: The Those who win and LosersRelated Subjects•Fall Television Preview Based on TiVo, the only real shows with lower conversions than individuals three, Charlie's Angels and H8R, happen to be canceled. TiVo interviewed the viewing habits of 35,000 of their customers to find out the number of promotions on new Television shows they saw, the number of occasions they saw them and if the promotions convinced these to stay tuned. When they updated in to the premiere episode having seen a minimum of three promotions, that qualified like a effective "conversion." PHOTOS: 10 Television Shows Canceled Faster Than 'The Playboy Club' Television professionals may want to take TiVo's data seriously, because no five shows using the cheapest promo conversions this past year was restored. Scoring the greatest conversion rate was CBS' 2 Broke Women, which already gained a complete-season order. No. 2 on TiVo's list was Fox's New Girl. PHOTOS: Fall TV Dying Pool: Which Shows Is Going To Be Axed Next? The machine isn't foolproof, though, because the show using the third-greatest conversion rate, CBS' How to become a Gentleman, continues to be canceled, as was NBC's Free Agents, which obtained the eighth-greatest promo conversion rate. Rounding the top ten new broadcast shows using the greatest promo conversions are Terra Nova, Person of great interest, Pan Am, Suburgatory, Up Through The Night and Memorable. PHOTOS: Fall TV's 12 Most Anticipated Shows Rounding the bottom 10 are Whitney, The X Factor, The Playboy Club (already canceled), Ringer along with a Gifted Guy. TiVo also notes in the are convinced that there's no direct correlation between "achieve" and conversion rate. For instance, Whitney obtained the greatest achieve with 85.3 % from the panelists uncovered towards the promotions, though its conversion rate was the 5th cheapest one of the 21 new fall broadcast series that opened between Sept. 12 and March. 2. Revenge also obtained high achieve but low conversion. Related Subjects Terra Nova The X Factor New Girl Hart of Dixie Ringer H8R Person of great interest Memorable A Gifted Guy 2 Broke Women Charlie's Angels Pan Am Revenge Suburgatory Prime Suspect The Playboy Club Up Through The Night Whitney Free Agents ABC NBC CBS Fox Broadcasting Corporation The CW Fall TV Preview

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